Mojo Tags, a next-generation tool designed to drive advertising and marketing efforts into the next level of interactivity, has officially been introduced to the local market by a company looking to use Puerto Rico as a global launching pad for the technology.
Backed by a market study that measured the level of recognition on the origin and other attributes of rum, the Puerto Rico Industrial Development Company and its Rums of Puerto Rico program, unveiled a new uality seal that, for the first time, will uniformly identify rums manufactured locally.
The Sales and Marketing Executives of Puerto Rico will focus this year’s conference on the development of creative business strategies, which are key to helping companies face and survive the challenges associated with the island’s current economic conditions.
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