PRHTA unveils ‘PUR Puerto Rico’ rewards program
September 10, 2013
The Puerto Rico Hotel & Tourism Association unveiled Monday details of a strategic alliance with local and international businesses that seeks to strengthen the island’s lure as a destination, to be known as “PUR Puerto Rico.”
chat_bubble0 Comment
visibility2525 Views
Google exec: Connected consumers expect relevant ads
September 3, 2013
Today’s generation lives in a multiscreen world, where people are connected all day, to the point that they are called “Generation-C,” due to their digital and participatory nature, their link to mobile devices and the type of relationships they develop through the Internet.
chat_bubble0 Comment
visibility2615 Views
‘Practical Techie:’ Social media branding grinds slowly, yet finely
August 6, 2013
Social media did a full turn of the screw in recent times and along the way created a new paradigm for product marketing.
chat_bubble2 Comments
visibility3352 Views
A Dow Jones/Factiva content provider since 2014
Subscribe to our Dollars & Sense podcast!
