The initiative seeks to boost the digital marketing efforts of tourism industry businesses.
The business world has evolved in such a way that, today, creativity and technology go hand in hand to achieve better results. These in turn bring innovative business solutions for clients. Faced with this reality, the de la Cruz Ogilvy advertising firm presented “Creativity + Technology, a new revenue stream,” a forum aimed at giving […]
Discover Puerto Rico, the island’s Destination Marketing Organization (DMO), will use $50 million in American Rescue Plan Act funds (ARPA) during 2022 and 2023 to expand the marketing campaign throughout the US mainland and boost promotions beyond the already developed international markets. Discover Puerto Rico Chief Marketing Officer Leah Chandler confirmed the information during a […]
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