Centros Isla, operators of 15 shopping centers in Puerto Rico, announced Wednesday the launch of “ValuText,” a location-based, text message service exclusive to its malls that couples physical retail assets with state-of-the-art, location-based mobile marketing.
“The economic storm and changes in consumer behavior demand a more empathetic and transparent approach. Success for 2025 and beyond will lie in companies’ ability to build trust and offer genuine value.”
— Tatiana Irizarry, NielsenIQ’s commercial leader in Puerto Rico
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