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Centros Isla launches ‘ValuText’ location-based mobile marketing program
Michelle Kantrow-Vázquez October 4, 2012

Centros Isla, operators of 15 shopping centers in Puerto Rico, announced Wednesday the launch of “ValuText,” a location-based, text message service exclusive to its malls that couples physical retail assets with state-of-the-art, location-based mobile marketing.

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