Riding on the wave of the acceptance local consumers have given to group discount offers, online marketing company Gustazos has joined forces with payment processing company Evertec to launch “Giftmall,” a new service that offers online gift certificates redeemable at dozens of local businesses.
About half of Puerto Rico’s population — split almost evenly between men and women between 25 and 39 years old — uses the Internet to work or socialize, according to the 2012 edition of the Sales & Marketing Executives’ “Digital & Mobile Behavioral Study.”
It’s no big secret that Puerto Ricans have changed their shopping habits in the wake of the tough economic times experienced in the last six years. So much so that using what was once taboo, a discount coupon, is becoming a daily occurrence due in part to the proliferation of online companies dedicated to offering everything from a manicure to furniture cleaning services at a fraction of the cost.
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