Two days before the 4th of July weekend and a month after the launch of the “Check In Por Tu Isla” marketing initiative, the Puerto Rico Tourism Co. revealed that occupancy rates during the 4-day weekend are expected to reach 46.9% with some 37,884 local residents planning to stay at an agency-endorsed hotel or small […]
The Puerto Rico Small Inns and Tourism Association urged sector leaders to come together to lobby for an additional funding assignment to the Puerto Rico Tourism Co. and Discover Puerto Rico to “improve the product and promotion efforts.” “Our tourism sector has experienced great changes as a result of the COVID-19 pandemic, and we face […]
Discover Puerto Rico and the Puerto Rico Tourism Co. on Monday unveiled separate but similar promotional strategies to jump-start tourist activity, which has declined significantly over the past several months since COVID-19 arrived at the island. While the Tourism Co.’s effort seeks to mobilize some 410,000 residents to vacation on the island during the summer […]
A Dow Jones/Factiva content provider since 2014
Subscribe to our Dollars & Sense podcast!
