Puerto Rican consumers in charge of making household food purchases are increasingly adapting their buying strategies to their economic circumstance, buying more generic or private-label goods, using manufacturers coupons and adding longer-lasting frozen foods to their shopping list.
After the long-awaited and much-touted arrival to the local market, IKEA, the Swedish/Dutch company founded by Ingvar Kamprad in 1943, opened its first store in Puerto Rico in Bayamon, last week. The concept unveiled is modeled after the one in the Canary Islands, Spain and the Dominican Republic, called an “IKEA Point” (Punto IKEA).
The 21st edition of the Marketing, Industry and Food Distribution Chamber’s “Consumer X-Ray” study shows a Puerto Rican consumer who has evolved and adapted to an economic crisis that is not yet over, to become a “strategic, savvy buyer.”
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