Today’s generation lives in a multiscreen world, where people are connected all day, to the point that they are called “Generation-C,” due to their digital and participatory nature, their link to mobile devices and the type of relationships they develop through the Internet.
Puerto Rico’s current economic situation is deep-rooted in the government’s inability to understand the gravity of the problem and the outcome of doing the same things over and over again, while expecting different results.
Innovative tools and Banco Popular advertising campaigns received four awards from the Sales and Marketing Executives Association, during the trade group’s recent digital conference. The bank took recognitions in two categories for digital innovation and use.
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