People 55 and older living in Puerto Rico experienced the most significant increases in internet access and digital media use, increasing from 62% in 2019 to 86.5% in 2021, while those 65 and over jumped from 28% to 43.6%. However, even with this jump of more than 657,000 people 55+ who are connected, gaps in […]
The Puerto Rico Sales and Marketing Executives Association (SME, in Spanish) has opened the call for this year’s Excellence in Marketing awards, urging brands to participate in the different categories. Early-bird discounts will be offered for registrations submitted before Aug. 31, with the final submission deadline set for Sept. 17. Campaigns and initiatives are submitted […]
The 2021 edition of the Puerto Rico Sales and Marketing Executives Association’s (SME, in Spanish) Digital Trends Study confirmed that nearly 1.4 million people in Puerto Rico are doing their shopping online, a movement that has grown as a result of the COVID-19 pandemic. The study, commissioned to economic analysis firm Estudios Técnicos, showed that […]
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