Even when the main role of social media is to connect with friends, it has an impact on the evaluation process of the brands they search for and the consumer path to purchase.
The easy access to them promotes free expression by creating communities that are of great interest to the brands that have ventured into the digital world, by maintaining their presence in the networks.
Puerto Rican Social media expert Celeste Martínez will be one of the speakers at the 10th edition of EXMA (EXPOMARKETING), Latin America’s largest marketing event to be held in Bogota, Colombia in May.