Study: PR needs integrated destination management
March 28, 2017
The Foundation for Puerto Rico released a study that shows that beyond establishing a Destination Marketing Organization, or DMO, for Puerto Rico, the island has a pressing need for a destination management plan.
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Study questions Medicare Advantage benchmarks for PR
January 31, 2017
Puerto Rico's traditional Medicare population is not representative of the island's much larger Medicare Advantage membership, questioning its use as the foundation for establishing MA benchmarks on the island.
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P.R. consumers more savvy, shopping later in season
November 28, 2016
As this year’s holiday shopping season kicks into high gear, a recent study by the Arteaga & Arteaga advertising firm revealed that this year consumers will be more astute in their purchases, mapping out budgets and taking advantage of attractive discounts.
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