The Puerto Rico Hotel and Tourism Association filed a lawsuit at the San Juan Superior Court Wednesday to protect the destination’s marketing campaign from being affected by “undue intervention” from the State Elections Commission, trade organization Chairman Miguel Vega confirmed.
In recent weeks, local companies have made executive appointments across a number of sectors, namely insurance, tourism and the arts.
Puerto Rico’s tourism service providers face a number of challenges and opportunities to do business, including branding and infrastructure and mobility issues.