Once upon a time, tourism in Puerto Rico meant just one thing: the beach. Recently, thanks to the promotional talents of Discover Puerto Rico and operators with vision, a second tourism frontier emerged and solidified on the island: exciting experiences and adventures in municipalities away from the beach, with Toro Verde leading the pack. The […]
Discover Puerto Rico is focusing on strategies to help stabilize the island’s economy through tourism and “drive visitor-powered employment and revenue to new records,” as per its 2021-22 Strategic Marketing Business Plan. The 109-page report calls for surpassing 2019 visitation numbers, increasing average daily rate (ADR) for hotel rooms, and attracting a more “conscientious traveler” […]
The Puerto Rican diaspora is a critical audience for Discover Puerto Rico, which continually reaches this segment of the community, keeping it informed about entry requirements and the latest health and safety guidelines. To achieve this, the island’s Destination Marketing Organization seeks creative ways to reach the diaspora and forging partnerships with key community organizations […]
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