Op-Ed: Why multichannel marketing matters
December 18, 2017
Direct marketing is a form of advertising for companies and organizations to communicate directly with existing or potential customers through different means, including print advertising, direct mail, brochures and catalogs and digital, mobile and email ...
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Puerto Rico consumers get 86 cents out of every dollar
July 9, 2013
Puerto Rican consumers get the equivalent of 86 cents out of every dollar they receive, which puts a significant squeeze on their purchasing power as the price of most goods and services continues to increase.
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