The Time Captured project uses an oak barrel in which Don Q Gran Reserva XO was aged to convert it into a traditional large-format film camera, capturing images of the rum-making and aging processes.
“Retaining the existing population and attracting people to return is crucial to strengthening the economy and the manufacturing industry, which accounts for about 46% of the country’s income. This effort requires a multisectoral approach that encompasses both social and economic factors.”
— Ramón Vega-Alejandro, executive director, Puerto Rico Manufacturing Extension (PRiMEX)