TRB President Sandra Torres, flanked by lawmakers Paula Rodríguez Homs, Lornna Soto and José Chico during a Thursday news conference.
Almost 15 years after the Telecommunications Regulatory Board began regulating the local market, it has gotten the legal go-ahead to include direct broadcast service providers, or satellite television companies, within its jurisdiction.
Through the approval of Law 11 earlier this week, some 380,000 satellite television customers on the island will be able to turn to the TRB with their problems and complaints, as the agency is now authorized to oversee the terms and conditions of the services offered by Dish Network, DirecTV and Claro TV.
“Now consumers can be reassured. This new law provides us an important tool to prevent major complaints on unwarranted charges and any other concerns citizens may have and we were unable to address,” TRB President Sandra Torres said during a news conference held at the Capitol, noting that the major complaints are usually related to billing issues.
Accompanied by lawmakers José Chico, Paula Rodríguez Homs and Lornna Soto, Torres said one ofthe biggest consumer complaintsis “whenmonth aftermonththeirbillreflectsabalancegreater than what they’re used topayingorwhennew, unrequested servicesor charges are added.”
Direct broadcast services have been successful at gaining ground among Puerto Rico consumers who are traditionally not served by the three local cable television companies — Onelink Communications, Liberty Cable and Choice Cable — for geographic or other reasons. Rooftop antennas are most visible in rural parts of the island, where cable television companies have not extended their infrastructure.
During the news conference, the law’s author, Rodríguez Homs, said Puerto Rico is now the first U.S. territory legally authorized to regulate the transmission of interstate and foreign radio waves, such as satellite television.
One of the law’s requirements is that Dish, DirecTV and Claro register with the TRB so the agency can keep track of complaints.
Despite not having jurisdiction over the industry, over the years the TRB has addressed an unspecified — but “significant” — number of these types of complaints lodged against providers. In some cases, the issues were resolved informally through talks with companies that have local offices. However, in the case of problems with companies that do not have local presence, such as Dish Network, customers had a harder time having their problems heard, Torres said.
Under the new law, satellite television services that violate stipulated regulations are subject to fines ranging from $25,000 to $250,000 a day.
Business reporter with 30 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other segments of Puerto Rico’s economy.
“A startup in Silicon Valley has two founders — a chief technology officer, the technical one, and a CEO, the businessperson. They’re very specific, very niche-focused. One can’t do what the other one does, and that’s why they’re together.
Here [in Puerto Rico], instead of having two founders, you have CEOs who are extremely good technically and who will develop the software, prepare the platform for deployment, design the go-to-market strategy, and will sell it, too. They know the technical part and the operational part. You don’t see that to that extent on the mainland. It’s very rare.”