In less than a week, Triple-S was able to develop the campaign, which is based on a sports cheer, and produce it for radio, social media, and billboards.
“Retaining the existing population and attracting people to return is crucial to strengthening the economy and the manufacturing industry, which accounts for about 46% of the country’s income. This effort requires a multisectoral approach that encompasses both social and economic factors.”
— Ramón Vega-Alejandro, executive director, Puerto Rico Manufacturing Extension (PRiMEX)