Walmart launches Giselle Blondet’s line for Puerto Rico

Written by  //  May 23, 2014  //  Retail  //  No comments

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From left: Walmart Puerto Rico Chief Jaime Fernández and Puerto Rican television personality Giselle Blondet during the presentation Thursday.

From left: Walmart Puerto Rico Chief Jaime Fernández and Puerto Rican television personality Giselle Blondet during the presentation Thursday.

Walmart Puerto Rico announced Thursday the launching of Gi, by TV personality Giselle Blondet line of beddings and jewelry. The products of this successful Puerto Rican actress and host will be sold exclusively at Puerto Rico stores.

“At Walmart we are thrilled to support Giselle Blondet in her launching as a business woman. We are proud that in this new professional stage she chose to give Walmart Puerto Rico the exclusive rights to sell her high quality products, branded Gi,” said Viviana Mercado, corporate affairs manager.

The Gi by Giselle Blondet bedding line consists of six designs inspired by themes that invite a peaceful and pleasant night rest: Dream, Harmony, Love, Balance, Tranquility and Infinity. Each set is available in Full, Queen, or King size, and includes six pieces: reversible comforter, bedskirt, two pillow shams and two decorative pillows. In addition, each design has its correspondent sheet set.

On the other hand, with the Gi jewelry line, which includes various styles of earrings, rings, bracelets, necklaces and chains with crystal and metallic pendants, its creator wants to contribute to women’s natural vanity, and make them feel beautiful and deserving of the best.

“Gi by Giselle Blondet is a brand aimed at women who like me, feel confident and enjoy being a woman,” said the artist. “My intention is to inspire women to feel beautiful, modern and like a queen with quality products at affordable prices.”

During the presentation, she explained that her brand is full of symbols directly related to the new stage in her life as an entrepreneur.

“My logo is a dragonfly, because these creatures live their life to the fullest, and in many cultures, represent the maturity needed to make good decisions. The purple color is the perfect balance between red, which symbolizes the necessary passion and energy for things go well, and blue, which represents serenity, peacefulness and tranquility,” she explained.

“I can’t be happier and more grateful to God for having fulfilled this dream in my beloved island. I think of my mother, that pushed me to do it, because she was such a tireless fighter; and I think of my father, because the line bears his name, and I see it as a gift for him too. I am conscious of the example I want to give my kids and all the women that everything is possible if you work hard and wholeheartedly. At 50 years old, I feel that I’m doing more than in my 20s. We must see life each day as a new beginning,” Blondet said.

Meanwhile, Mercado said plans call for extending the brand to products in other categories, as well as expand its distribution to other markets.

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