Emotions and consumers are an inseparable couple, but what is the real importance of emotions in the decision-making process? Are they always present or only in some products’ purchase process? Are companies gathering the appropriate information from the precise sources and with the appropriate technology? Neuromarketing has come to definitively stay in the market research […]
Discover Puerto Rico announced its partnership with the Pantone Color Institute to create a first of its kind color inspired by the hue of Puerto Rican sunlight. “Puerto Rico Sunshine,” a color created by Pantone, was developed based on the findings of Puerto Rican physicist and professor at the University of Puerto Rico Hector J. […]
Puerto Rico-based Hallo has been chosen as one of the Top 100 startups to compete and participate in the 9th Annual Startup of the Year Summit Jan. 25-27 in the Tampla, FL innovation hub. The three-day event is powered by Established with Host Partner, Embarc Collective, and presented by title Sponsor, ReliaQuest, organizers said. Startup […]
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