The Puerto Rico Bankers Association recently launched the third edition of its holiday season educational campaign “This Christmas Season: Enjoy. Share. Save” campaign, through which it seeks to provide consumer advice on how to maximize financial resources during the holiday shopping season, while helping them avoid an excessive level of debt.
“Our Christmas campaign is a very important part of the Association’s educational mission to provide the community the tools that would help them stimulate their financial health,” said Arturo Carrión, vice president of the Puerto Rico Bankers Association.
“Through this communications effort we want to give them the knowledge they need to maximize their budgets during the holiday season. At the same time, we want to emphasize on the importance of several key aspects that should be on the consumers’ top of mind all year long, such as to always be cautious with their expenses to avoid a high level of debt, and to protect their personal and financial information to avoid becoming a victim of fraud or identity theft,” he said.
The executive added that, “we are all aware of the economic challenges we are currently facing. Nonetheless, this year we are encouraging the community to celebrate the holidays wisely, by recognizing the value of those things that really matter,” Carrión said. “We’re also inviting them to rescue the true essence of Christmas by sharing or helping those with pressing needs during this time of year.”
The campaign will be running in social media platforms, such as Facebook, Twitter and on the Internet during a four-week period, providing consumers with financial recommendations through daily publications on social media and educational articles posted in the PRBA’s website at www.abpr.com.
The organization will also be presenting its educational message through a video, available at http://bit.ly/1d4RjJf.
The Puerto Rico Bankers Association is a nonprofit organization that represents local commercial banks in government, legislative and executive forums, as well as in the general community.
The local banking industry comprises seven depository financial institutions and employs approximately 12,000 people. Its infrastructure includes 402 branches, some 1,365 ATM machines and 40,376 point of sales terminals throughout the island, serving nearly 2 million customers.