BBVA Puerto Rico announced Thursday it will be pumping more than $1 million to begin remodeling its branches to match them with the banking group’s global corporate identity. The transition, which also calls for changing the appearance of its credit and debit cards, as well as other day-to-day elements, should be finished by the first quarter of next year, company officials said.
“BBVA Puerto Rico’s corporate identity change reinforces its strategy of putting the customer as the core of its business and transforming it into a simple and accessible bank, according to its growth objectives on the island,” said BBVA President Rafael Varela.
The principal element to be incorporated into the branches is a banner featuring a horizontal strip of six shades of blue that represent “the evolution toward a language and style that is simpler for the client,” the bank said.
BBVA Puerto Rico began the year implementing the first phase of its identity change by incorporating the strip in its advertising campaign and under the local “Cuenta Conmigo” (Count on me) concept that, beyond including changing the physical image of its facilities, called for training employees to make quality and simplicity of service their main competitive advantage.
As part of this new identity, BBVA plans to change its branch signs during a second phase that will begin in early November.
Committed to island’s economic growth
Meanwhile, Varela said BBVA remains committed to Puerto Rico’s economic development, in keeping with what it has been doing for the past three decades.
Evidence of this, he said, are the plans for organic growth that the bank has been developing over the past year, which have resulted in a staff increase of nearly 15 percent, or more than 100 new jobs. Furthermore, those plans have sparked some $770 million in new financing activity in the first eight months of this year.
That is twice the amoung generated in the same period in 2010, while the volume of customer deposits grew at an annual rate of 13.4 percent, through the end of August.
“As of today, and with the satisfaction of seeing how we are meeting the goals we have set for ourselves, we maintain our strategy and growth plans and continue to work to meet the needs of our customers and help them develop and prosper,” said Varela.