The Compulsory Insurance Joint Underwriters Association this week launched a campaign to generate awareness among citizens about driving safely during the Christmas season through the “Safety on the road is in you. Think. Act. Live Safely” slogan.
“Every day we see that the rush, distractions and to some extent, lack of judgment, remain major factors in accidents that occur on our roads. Many of these accidents could be avoided if we act responsibly behind the wheel and avoid ruining the lives of our families at this time of year,” said José L. Blanco Latorre, president of the ASC, as the Association is known in Spanish.
The messages to drivers offered by ASC are part of the company’s 15th anniversary this year. The campaign was developed by Kroma Advertising and includes placing ads in a variety of media outlets, including radio, print, billboards, and social media, among others.