Op-Ed: A Taíno legacy?
November 28, 2011
Recent studies show that Puerto Ricans’ DNA carries 15 percent of Taíno genes. As described by Christopher Columbus, Taínos “… were well built, with very handsome bodies and very good faces … they do not carry arms or know them. They should be good servants.”
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Op-Ed: Include branding as part of your marketing strategy
November 21, 2011
A great product or first-class service is seldom enough to sustain a lasting impression among your customers. In today’s competitive market, a great branding strategy will help ensure that customers remember your business as the “go-to” source for their needs.
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News is my Business marks 1st anniversary today
November 16, 2011
News is my Business, an idea born out of a desire by this career journalist to continue doing what I love to do — reporting about everything related to Puerto Rico’s business community — is turning a year old today.
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