Women in business: SBA has the tools to help you succeed
March 19, 2012
Women-owned businesses are one of the fastest growing sectors of our economy and are growing at twice the rate than any other group in the nation.
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Navigating deductions: Does loss of principal dwelling qualify for tax break?
March 13, 2012
A deduction on the tax return is allowed for an unforeseen loss of the principal residence of a taxpayer incurred during the taxable year.
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Op-Ed: Setting the record straight
March 8, 2012
It really, really unnerves me whenever a journalist or talk show host — especially on the radio — while criticizing or making fun of a politician’s discourse, event or photograph in the news media, almost always identifies the action as a “public relations gimmick” or “public relations stunt.”
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Op-Ed: Government contracting 101: 5 winning tips
February 27, 2012
The Small Business Administration offers Puerto Rico small businesses tips on how to succesfully bid for federal government contracts.
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Level of influence: Traditional media on the web
January 25, 2012
“Primera Hora” is not the island’s best-selling newspaper, but it is the one with the greatest influence on the Internet. While “TránsitoPR,” which is not a traditional news outlet but a service that provides traffic information to other media and the public, has more influence on the Internet that all news stations on the island and several major circulation newspapers.
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Op Ed: Creating a successful marketing strategy
January 24, 2012
Sales and advertising are often associated with marketing. While these are an important part of marketing, there is a horde of other tools and tactics. These tools help to enhance your business’ attractiveness and customer visibility. Using these resources along with careful research and planning, help to yield a successful marketing strategy.
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Op-Ed: The lure and limits of advertising
December 27, 2011
Advertising is a basic and valuable marketing tool for any small business. But developing and placing an ad does not mean it will immediately generate more sales.
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Op-Ed: A Taíno legacy?
November 28, 2011
Recent studies show that Puerto Ricans’ DNA carries 15 percent of Taíno genes. As described by Christopher Columbus, Taínos “… were well built, with very handsome bodies and very good faces … they do not carry arms or know them. They should be good servants.”
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Op-Ed: Include branding as part of your marketing strategy
November 21, 2011
A great product or first-class service is seldom enough to sustain a lasting impression among your customers. In today’s competitive market, a great branding strategy will help ensure that customers remember your business as the “go-to” source for their needs.
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News is my Business marks 1st anniversary today
November 16, 2011
News is my Business, an idea born out of a desire by this career journalist to continue doing what I love to do — reporting about everything related to Puerto Rico’s business community — is turning a year old today.
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Op-Ed: Social media, are we there yet?
November 15, 2011
I watch in awe as my almost 2-year-old granddaughter turns on my iPad and opens her folder to talk to Tom Cat, sing with Elmo or color monsters and clowns with her fingers.
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Op-Ed: In gratitude to our nation’s heroes
November 11, 2011
Today is Veterans Day. And, in honor of the 23 million U.S. veterans that have watched over our safety and fought for our freedom, President Obama has declared the dates of Nov. 11-17 as National Veterans Awareness Week.
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Wellness – The one word you need to know more about to increase your profitability!
November 7, 2011
The first question you are likely asking yourself after reading the above headline is – “How could wellness possibly increase my profitability? Wellness is just a buzz word.”
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Use networking to promote your business
October 24, 2011
The most effective form of marketing is word-of-mouth. But people can’t spread the word about you and your small business if they don’t know you.
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Editorial: How Steve Jobs changed my life
October 6, 2011
I was perhaps 19 years old the first time I came face-to-face with an Apple computer. It was a small, tan, square box with a monochrome screen smaller than any I had ever seen. I was a college student embarking on my new job as a “Mac lab” assistant. In comparison to the rest of my “techie” co-workers, I was a newbie … I had NO clue how to work those foreign-looking devices.
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