Doral Bank announced Wednesday plans to increase its ATM network by more than 100 percent, and is well on its way with the addition already of 55 new machines at Walgreens drugstores islandwide. More of the machines will be installed to push the number of ATMs to about 200 by the end of March, company officials said during a morning news conference.
The company did not disclose the investment associated with this planned expansion.
Meanwhile, Doral also announced the hiring of 60 new employees.
“At Doral, it’s important that bank associates can tend to the account and mortgage needs of the clients,” said Lucienne Gigante, senior vice president of marketing, public relations and community at Doral. “We train them to cultivate universal skills, so they can provide an agile and outstanding service.”
During the news conference, Gigante also discussed details of the bank’s latest marketing campaign under the slogan “Making the difference in your life and community.” The goal is to convey four messages directed toward: the community through its established institutional programs, including “Mujeres d Éxito,” “Se Trata” and others; service, based on the hiring of new staff; technology, focusing on its Internet banking features; and ATMs, to tout the availability of more machines.
“Our market and focus group studies have consistently shown that our associates’ service excels client expectations; their kindness, willingness to help, and disposition to go the extra mile have always represented Doral’s strong suit,” said Gigante. “This is what the campaign is about, the associate’s service at our branches, our people and the difference they make in their surroundings, and about the community-centered work of which we are so proud.”