The Destination Marketing Association International recently renewed the Puerto Rico Convention Bureau’s destination marketing organization (DMO) status, including it in an elite group that has met a set of rigorous quality and service standards.
The program, known as the Destination Marketing Accreditation Program (DMAP), is an international accreditation initiative developed by the DMAI, the world’s largest and most reliable resource for official DMOs.
The PRCB is one of approximately 130 DMO organizations that have achieved the standards set forth by the DMAP program, and the only organization to have received this recognition in the Caribbean. The PRCB was one of the first organizations of its kind to receive the accreditation in 2007.
“Earning the DMAP accreditation provides Puerto Rico and the Bureau team with an important ‘seal of approval’ assuring meeting planners of a positive and productive experience in planning and hosting meetings in Puerto Rico,” stated Neil J. Mullanaphy, CHME, the PRCB’s senior vice president of sales. “We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field.”
DMOs are required to renew accreditation every four years by completing a rigorous application process. As part of the renewal process, the PRCB was required to provide evidence of compliance with 58 mandatory standards and 30 voluntary standards. The standards cover a wide range of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation, and stakeholder relationships.
“The Puerto Rico Convention Bureau is honored to once again receive Destination Marketing Accreditation from DMAP. This is a testament to the level and quality of services provided by the Bureau to the meetings industry and underscores our commitment to the members and community we serve,” said PRCB Chair Raúl Bustamante. “The accreditation tells the Puerto Rico community, our members and potential visitors that we offer a high measure of excellence, and assures our supporters that their trust is well placed and their business in good hands.”