A consortium of the world’s leading independent media agencies have joined forces to launch Local Planet, a new global media agency network. Puerto Rico’s Media Management & Partners among Local Planet’s founders agencies, the group announced Monday.
Walmart Puerto Rico announced the launch of a campaign in which partners, suppliers, manufacturing, agribusiness representatives and nonprofit entities take part in relating the the “positive impact that the presence of this company on the island has had on their lives and their businesses.”
The Puerto Rico Tourism Co. unveiled Thursday its “Five Star Vacations” campaign, aimed at encouraging local tourism on the island to help stimulate economic activity.
Doral Bank recently launched a new strategy called “Stretch your dollar with Doral” focusing on the benefits that its accounts and products offer, especially checking accounts that feature tools that help stretch a dollar.
The Puerto Rico Tourism Company unveiled its economic development strategies Wednesday night, looking to maximize the potential growth of key areas such as new tourism niches, strengthening the quality of services provided to visitors, and increasing the number of tourists that visit the island.
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