A consortium of the world’s leading independent media agencies have joined forces to launch Local Planet, a new global media agency network. Puerto Rico’s Media Management & Partners among Local Planet’s founders agencies, the group announced Monday.
Walmart Puerto Rico announced the launch of a campaign in which partners, suppliers, manufacturing, agribusiness representatives and nonprofit entities take part in relating the the “positive impact that the presence of this company on the island has had on their lives and their businesses.”
The Puerto Rico Tourism Co. unveiled Thursday its “Five Star Vacations” campaign, aimed at encouraging local tourism on the island to help stimulate economic activity.