Banco Popular, JWT win 1st Cannes ‘Grand Prix Lion’ for Puerto Rico
June 19, 2012
Banco Popular and its agency JWT Puerto Rico were awarded the prestigious Grand Prix Lion for public relations at this year’s Cannes Lions International Festival of Creativity in France for the bank’s “Echar Pa’lante” institutional campaign.
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Popular launches ‘On/Off’ energy exhibit
June 15, 2012
In keeping with its corporate practice of participating in the discussion of issues affecting the island, Banco Popular unveiled Thursday its newest exhibit, called “On/Off: Energy options for Puerto Rico,” at its Old San Juan building.
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Culson headlines Popular’s ‘Echar pa’lante’ 2.0 campaign
June 13, 2012
Focusing on three pillars — support, discipline and passion — Banco Popular launched Tuesday the second phase of its “Echar pa’lante” (“Moving Forward”) institutional campaign centered on the image of Puerto Rico track and field overachiever Javier Culson.
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