FastSigns, a Texas-based signage, graphics and visual communications company, officially opened its first local franchise in Guaynabo on Thursday, marking its first foray into the Puerto Rico market.
A great product or first-class service is seldom enough to sustain a lasting impression among your customers. In today’s competitive market, a great branding strategy will help ensure that customers remember your business as the “go-to” source for their needs.
Puerto Rico has a great opportunity and can be a powerful competitor in global tourism but it has a way to go to reach those goals, as it must first become a stronger player in the island’s economic development, where it only represents between 6 percent and 8 percent of the overall activity.
A Dow Jones/Factiva content provider since 2014
Subscribe to our Dollars & Sense podcast!
