FirstBank employees create Spotify playlist for clients
July 15, 2016
FirstBank recently launched its profile on the Spotify digital platform that includes two playlists— “Get Together Bank” and “Relax Bank” — created by bank staff for customers as part of the “Experiences” brand campaign.
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FirstBank launches new ‘Experiences’ brand campaign
May 19, 2016
As a result of its successful business growth strategy, FirstBank is launching the new “Experiences” brand campaign that for the first time delivers its message through the bank’s clients, while integrating diverse products and services.
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AT&T’s ‘Puede Esperar’ pitch targets Spanish speakers
April 28, 2016
Wireless carrier AT&T unveiled Wednesday it’s new “Puede Esperar” campaign targeting Spanish-speaking Hispanics on the U.S. mainland, who it said are more prone to smartphone distracted driving than the general population, according its research.
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