FirstBank launches new ‘Experiences’ brand campaign
May 19, 2016
As a result of its successful business growth strategy, FirstBank is launching the new “Experiences” brand campaign that for the first time delivers its message through the bank’s clients, while integrating diverse products and services.
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AT&T’s ‘Puede Esperar’ pitch targets Spanish speakers
April 28, 2016
Wireless carrier AT&T unveiled Wednesday it’s new “Puede Esperar” campaign targeting Spanish-speaking Hispanics on the U.S. mainland, who it said are more prone to smartphone distracted driving than the general population, according its research.
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FirstMortgage strengthens housing market position
March 3, 2016
While Puerto Rico’s mortgage market has seen a serious decline of about 50 percent since 2007, FirstMortgage has sought to maintain its position by implementing a few strategies, including zeroing-in on towns outside the San Juan metropolitan area.
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