As a result of its successful business growth strategy, FirstBank is launching the new “Experiences” brand campaign that for the first time delivers its message through the bank’s clients, while integrating diverse products and services.
“In 2015, we achieved second place in the areas of deposits, branch network, preferential clients, mortgage originations, ATM terminals, and debit cards, according to 2015 market share results,” said Ginoris López-Lay, FirstBank’s executive vice president.
“In deposits, we were the bank with the greatest growth, moving from fourth up to second place. At the same time, we have strengthened our presence in the U.S. Virgin Islands and Florida,” she said. “Additionally, we have increased by 6 percentage points our penetration as the preferred choice among customers.”
The new “Experiences” campaign — based on the brand’s cornerstones of innovation, personalized service, and commitment to the community — presents seven scenes in which customers express their satisfaction at having a bank where their dreams and interests are a priority.
The campaign is supported by television and cable advertising pieces. To complement the key message, POP materials will also be used in branches and outdoor advertising, digital ads, internet and social networks.