“Follow2unfollow,” the Twitter-led campaign developed as a crime deterrent, won multiple Lion Awards recently at the Cannes Lions Festival in the south of France. The campaign, led by Starcom MediaVest Group Puerto Rico for the Puerto Rican government, won a Silver and a Bronze Public Relations Lions, a Bronze Promo & Activation Lion and a Bronze Media Lion.
Some say "go east," others "go west." For Puerto Rico, "go south" offers promising prospects in terms of tourism.
Puerto Rico is celebrating the beginning of summer by offering exceptional discounts on more than 60 hotels and flights to the island from select U.S. cities, when booking now through the "Summer is Easy in Puerto Rico" promotional campaign, Tourism Company Executive Director Ingrid Rivera announced Friday.
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