Under the slogan of “100 x whatever we want,” Popular bank is launching a new advertising campaign that seeks to inspire Puerto Rico residents to think differently — to see the island with new eyes and break new ground.
With its new “Sé Imparable” initiative, Ford announced Tuesday it is looking for people in Puerto Rico who are “continually exceling and striving to improve other people’s lives as well as their own,” despite the island’s challenging economic and social environment.
TV anchor Keylla Hernández and Triple-S Vida recently joined forces to raise awareness about the importance of being prepared to face cancer through an educational campaign that includes eight journalism students.
The second installment of Liberty Puerto Rico’s institutional campaign “Creando conexiones” (Creating connections), tells the story of a family that adopts an abandoned dog.
The Puerto Rico Products Association unveiled Wednesday it’s latest institutional effort urging residents to buy local, saying that for every dollar households invest in island-made goods and services, imports are reduced by 5 percent.
Puma Energy Global announced that communications agency DDB Latina Puerto Rico has been appointed to design and execute a global marketing campaign to reposition its lubricants as "The New Standard" in the market.
FirstBank recently launched its profile on the Spotify digital platform that includes two playlists— “Get Together Bank” and “Relax Bank” — created by bank staff for customers as part of the “Experiences” brand campaign.
As a result of its successful business growth strategy, FirstBank is launching the new “Experiences” brand campaign that for the first time delivers its message through the bank’s clients, while integrating diverse products and services.
Wireless carrier AT&T unveiled Wednesday it’s new “Puede Esperar” campaign targeting Spanish-speaking Hispanics on the U.S. mainland, who it said are more prone to smartphone distracted driving than the general population, according its research.
While Puerto Rico’s mortgage market has seen a serious decline of about 50 percent since 2007, FirstMortgage has sought to maintain its position by implementing a few strategies, including zeroing-in on towns outside the San Juan metropolitan area.
The Puerto Rico Hotel and Tourism Association filed a lawsuit at the San Juan Superior Court Wednesday to protect the destination’s marketing campaign from being affected by “undue intervention” from the State Elections Commission, trade organization Chairman Miguel Vega confirmed.
Ford Puerto Rico and the Ricky Martin Foundation have joined forces to promote an anti-human trafficking educational campaign with their exhibition on wheels called “Abolitionists in Action.”
Capitalizing on the cold weather that’s currently hitting the U.S. mainland, especially along the Eastern seaboard, the Puerto Rico Tourism Company launched a new viral campaign inviting tourists to visit the island and enjoy its warm tropical weather.
Oriental Bank is kicking off this year’s IRA push with a multimedia campaign focusing on changing the younger population’s perception of the savings tool, which is usually associated with the older customer.
Santa Isabel-based fresh produce distributor Caribbean Produce Exchange recently launched a new marketing campaign under the “The Mother of All Tomatoes” slogan to promote and support the local tomato harvest produced by the Gargiulo Puerto Rico farm, which is a partner in the effort, said Gualberto Rodríguez III, president of CPE.
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