DDB Latina Puerto Rico won the silver USA EFFIE Award for the “Look who came to the neighborhood” campaign created for the launch of Medalla Light in the New York market. DDB and Medalla Light become the first agency, and the first local brand, to be awarded in the most recognized effectiveness contest in the […]
DDB Latina Puerto Rico swept the Festival del Ojo de Iberoamérica awards, considered the most important regional advertising competition, winning in categories of best agency, best creative director for Enrique Renta and best local idea for the Medalla Light “Brewed by Champions” campaign, the agency announced. DDB Latina obtained a total of seven awards during […]
DDB Latina Puerto Rico presented a comprehensive diagnostic about the effects of the pandemic and the road to recovery, during a second virtual event. Les Binet, a global expert on marketing effectiveness, offered his recommendations and predictions, and provided a framework for brands to follow. “The pandemic represents a before and after for the world […]
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