WPP announced the launch of Wunderman Thompson Puerto Rico, a new product integration firm belonging to advertising agency J. Walter Thompson and global digital business company Wunderman. The new business aims to strengthen capacities in creativity, technology, data and strategy. It is directed by a new generation of executives whose careers “combine the capabilities and […]
One million people in Puerto Rico shop online, from establishments on and off Puerto Rico, according to the 2019 Digital & Mobile Behavioral Study by the Puerto Rico Sales and Marketing Executives Association. “Conservatively, the estimated amount of spending on online purchases already amounts to $220 million annually and it is important to note that […]
Puerto Rico nabbed the second place behind Chile in the ranking of countries and territories showing the most significant “digital growth spurts” between 2008 and 2017.
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