Discover Puerto Rico, the island’s destination marketing organization has developed a “Municipal Economic Development Guide,” a handbook to help promote economic development in towns to propel the creation of additional jobs through tourism. The guide features sales, marketing, and communication tools to assist mayors, tourism directors, and businesses that serve the tourism sector, to help […]
In Puerto Rico, prior to the COVID-19 pandemic, small and medium businesses (SME) accounted for about 75% of all private employment; and nearly 85% of the 6,000 tourism-related businesses were SME. These facts create an urgency to restore external tourism, as soon as possible. On the other hand, reopening tourism-related businesses and managing their recovery […]
With COVID-19 vaccine distribution taking hold across the US, consumers are feeling the end of the pandemic is near, according to recent research shared by Discover Puerto Rico. According to new research from online travel marketplace KOALA, after analyzing the Google data, Puerto Rico was revealed as number one in the list of places that […]
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