Discover Puerto Rico, Puerto Rico’s Destination Marketing Organization, announced the rollout of Puerto Rico’s brand campaign: “Have We Met Yet?” focusing on “the hospitable and welcoming nature of the island’s people.” By posing the question “Have We Met Yet?” the campaign seeks to reintroduce the island to the world and brings to life the exotic […]
#CoverTheProgress, an initiative to highlight Puerto Rico’s recovery after the passage of Hurricane María, is a finalist for various recognitions from communications and tourism organizations, including the Maximum Achievement for Reputation Management Award from SABRE North America, Discover Puerto Rico announced. The awards recognize the most outstanding work focused on programs and initiatives that have […]
Destination Marketing Organization Discover Puerto Rico presented the first industry report of the year, highlighting efforts and successes accomplished to reposition the island’s brand, and establishing priorities in which they will focus to continue strengthening the market abroad in 2019. In front of an audience of nearly 400 professionals from the tourism, travel and convention […]
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