Y&R launches ‘Labstore’ division to track shopper trends
May 16, 2013
Young & Rubicam unveiled Wednesday its new shopper marketing division, known as Labstore, through which it will develop strategies that “positively engage shoppers at the point of sale.”
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Op-Ed: Forbidden brand
May 8, 2013
The main problem with the “national brand” that we have tried to develop is that we ourselves have sabotaged it. Many initiatives have been rejected for the sake of the continued polarization of forces distilled in circles demanding foolish leadership roles.
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Harvey: ‘Aggressive sales are a thing of the past’
April 8, 2013
Sales leader and coach Randall Harvey, who delivered one of the keynote addresses during last week’s Sales and Marketing Executives annual convention, believes creating value, rather than cornering clients and potential prospects, is the key to successful sales.
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