Puerto Rican consumers in charge of making household food purchases are increasingly adapting their buying strategies to their economic circumstance, buying more generic or private-label goods, using manufacturers coupons and adding longer-lasting frozen foods to their shopping list.
Family-owned industry Caribbean Produce has been recognized twice this month as distributor of the year and among Puerto Rico’s 100 outstanding companies, by the Marketing, Industry and Food Distribution Chamber (MIDA by its initials in Spanish), and the Puerto Rico Chamber of Commerce (CofC), respectively.
The 21st edition of the Marketing, Industry and Food Distribution Chamber’s “Consumer X-Ray” study shows a Puerto Rican consumer who has evolved and adapted to an economic crisis that is not yet over, to become a “strategic, savvy buyer.”
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