Edmundo B. Fernández Inc., the Puerto Rican manufacturing company of Ron del Barrilito announced the start of a new plantain farming project that will directly benefit local nonprofits. The first harvests, which exceeded 3,000 pounds at the Hacienda Santa Ana farm, were donated to El Comedor de la Kennedy, owned by chef Iván Clemente, who […]
A $12-million expansion plan is underway for Ron del Barrilito, to increase production and exports, said Eduardo Bacardí, sales and marketing director for producer Edmundo B. Fernández Inc. The investment will help increase production volume by 400%, he said. “This expansion phase takes us to a higher level by increasing our production, storage, and aging […]
In support of government efforts to protect the health of Puerto Rico’s residents, Ron del Barrilito launched a campaign thanking tourists for postponing their trip to Puerto Rico, but not before rewarding them by offering a “Rum Check” to stimulate and encourage their return. “Peoples’ health and safety go above and beyond any company or […]
“The economic storm and changes in consumer behavior demand a more empathetic and transparent approach. Success for 2025 and beyond will lie in companies’ ability to build trust and offer genuine value.”
— Tatiana Irizarry, NielsenIQ’s commercial leader in Puerto Rico
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