The U.S. Small Business Administration is focused on elevating America’s 30 million small businesses, the engines of our national and regional economies. Collaboration with our resource partners is essential to our mission of helping them start, grow and expand. The SBA provides access to capital, training and additional resources to help small businesses start and […]
When it comes to providing value to customers, size isn’t everything — personalized service is.
Even in an age of modern and high-tech communication, the most powerful and effective means of generating new business is word-of-mouth. People turn to trusted friends or colleagues for recommendations regarding product or service providers.
Sales and advertising are often associated with marketing. While these are an important part of marketing, there is a horde of other tools and tactics. These tools help to enhance your business’ attractiveness and customer visibility. Using these resources along with careful research and planning, help to yield a successful marketing strategy.
Advertising is a basic and valuable marketing tool for any small business. But developing and placing an ad does not mean it will immediately generate more sales.
A great product or first-class service is seldom enough to sustain a lasting impression among your customers. In today’s competitive market, a great branding strategy will help ensure that customers remember your business as the “go-to” source for their needs.
The most effective form of marketing is word-of-mouth. But people can’t spread the word about you and your small business if they don’t know you.
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