The SME Digital Forum, organized by the Puerto Rico Sales and Marketing Executives Association, is slated to return to the Puerto Rico Convention Cen
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A year after Hurricane María, Goya has once again been chosen as the brand most remembered by Puerto Rican consumers, according to the 2018 edition o
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The Puerto Rico Sales and Marketing Executives Association announced the finalists, 30 in total, of this year’s Marketing Excellence Awards in 2018
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The use of the internet in Puerto Rico continued its upward trend in 2018 after the passage of Hurricane María, reaching an incidence of 75 perce
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Under the slogan “Bringing Data to Life,” the Sales and Marketing Executives Association will hold its annual Digital Forum, May 17 at the Pue
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On an island where 52.3 percent of the population is female, there is no doubt that when it comes to driving the local economy, women are at the wheel
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Currently, some 807,000 people in Puerto Rico shop online and spend an average of $158 a year. Based on the median of purchases per year, in Puert
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The Sales and Marketing Executives Association is gearing up to present the most important digital marketing event on the island with visiting int
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More than half, or 53 percent of Puerto Rico’s adult population, confirmed in a recent study that they have stopped buying products or services
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More than 2 million people in Puerto Rico interact daily on a social network through their phone, computer or tablet — a trend that continues to
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