The Sales and Marketing Executives Association announced Wednesday the start of its nomination period for this year’s prestigious “Top Management” awards.
In its bid to continue developing research that impacts Puero Rico’s socioeconomic, behavioral and consumer trends, the Sales and Marketing Executives Association is conducting a study entitled: “La Marca Enredada” (“The Webbed Brand”) to determine the perception, use and attitudes people have about brands they access and follow on social networks.
About half of Puerto Rico’s population — split almost evenly between men and women between 25 and 39 years old — uses the Internet to work or socialize, according to the 2012 edition of the Sales & Marketing Executives’ “Digital & Mobile Behavioral Study.”
A Dow Jones/Factiva content provider since 2014
Subscribe to our Dollars & Sense podcast!
