Frequent questions from Puerto Ricans who are insured are related to the type of coverage they have and if they have a policy when they buy a new home.
In its bid to continue developing research that impacts Puero Rico’s socioeconomic, behavioral and consumer trends, the Sales and Marketing Executives Association is conducting a study entitled: “La Marca Enredada” (“The Webbed Brand”) to determine the perception, use and attitudes people have about brands they access and follow on social networks.
The Internet Advertising Bureau, Puerto Rico chapter, will unveil the results of the second edition of its Social Networks study, which aims to show the prevailing trends in the use of online networks such as Facebook, Twitter, Skype, LinkedIn, Google, YouTube and others.
“In today’s environment of heightened uncertainty, consumers are encouraged to prioritize financial prudence, disciplined expense control and effective budgeting to mitigate further stress on their finances.
A ‘wait-and-see’ approach may serve the Fed, but not consumers.”
— Leslie Adames, director of analysis and economic policy, Estudios Técnicos
NIMB ON SOCIAL MEDIA