Frequent questions from Puerto Ricans who are insured are related to the type of coverage they have and if they have a policy when they buy a new home.
In its bid to continue developing research that impacts Puero Rico’s socioeconomic, behavioral and consumer trends, the Sales and Marketing Executives Association is conducting a study entitled: “La Marca Enredada” (“The Webbed Brand”) to determine the perception, use and attitudes people have about brands they access and follow on social networks.
The Internet Advertising Bureau, Puerto Rico chapter, will unveil the results of the second edition of its Social Networks study, which aims to show the prevailing trends in the use of online networks such as Facebook, Twitter, Skype, LinkedIn, Google, YouTube and others.
“The economic storm and changes in consumer behavior demand a more empathetic and transparent approach. Success for 2025 and beyond will lie in companies’ ability to build trust and offer genuine value.”
— Tatiana Irizarry, NielsenIQ’s commercial leader in Puerto Rico
NIMB ON SOCIAL MEDIA