The Puerto Rican diaspora is a critical audience for Discover Puerto Rico, which continually reaches this segment of the community, keeping it informed about entry requirements and the latest health and safety guidelines. To achieve this, the island’s Destination Marketing Organization seeks creative ways to reach the diaspora and forging partnerships with key community organizations […]
Numbers from a variety of independent sources suggest that Puerto Rico is seeing the benefits of Discover Puerto Rico’s strategy, with a positive rebound in the island’s local tourism economy and many positive signs pointing to continued recovery on the horizon. Much of the island’s Destination Marketing Organization’s (DMO) success can be attributed to “the […]
When ToroVerde was inaugurated in May 2010, many doubted it would be a success. And as it grew from idea to reality, we had to hear many “No’s.” But each one gave us more strength to continue and to overcome these challenges. Some of the negativity was understandable. Our adventure park is in the mountains, […]
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