Looking to educate and raise awareness of the importance of Puerto Rico’s Tourism’s meetings and conventions sector, which drives the local economy generating $100 million annually in direct visitor spending, Meet Puerto Rico has created and unveiled the muevetuisla.com website.
The organization, also known as the Puerto Rico Convention Bureau, seeks to get visitors to the website to learn of its work and accomplishments on behalf of the meetings and conventions industry everyday, as well as information about the organization, said Meet Puerto Rico CEO Milton Segarra.
“We have a 53-year track record of successfully promoting Puerto Rico, to a global audience, as an ideal destination for corporate groups, conventions, sporting and cultural events and exhibitions. We share the stage with other top global destinations,” Segarra said.
“This is a niche within the tourism industry that we want to highlight locally so that more people become familiar with, and aware of, the role we play in the local economy. In addition, it is a source of pride for the people of Puerto Rico to know that we compete on an even playing field with some of the world’s top destinations,” he said.
For every $17 spent on marketing the destination to attract groups and conventions, $561 is generated in direct spending within the local economy, he said.
That money benefits small and large businesses such as hotels, restaurants, cultural institutions and attractions; shopping and entertainment businesses and venues; translation, audio visual and design services; transportation entities, as well as local artisans and performers, among others.
Meet Puerto Rico Chairman Peter Hopgood said Puerto Rico competes with hundreds of destinations, both in the U.S. mainland and around the world, seeking to expand awareness of its ability to host groups and conventions.
“This is a good competitive niche that takes a lot of effort, resources and commitment to excel and finally be selected. However, we have an excellent destination with all the necessary elements to grow this segment which in turn will continue to boost tourism and our economy,” said Hopgood.