After three decades of presence on the island selling it leading brands — Orbit, 5 Gum, Skittles, Lifesavers, Starburst, Juicy Fruit, Altoids and Doublemint — and looking to continue strengthening ties with the local community, Wrigley Puerto Rico recently opened its first local office in Cupey.
From there, the company will oversee and support the business development strategy of their already popular brands.
“We have had presence in Puerto Rico for more than 30 years and given the significant growth our brands have had on the island, it made sense to open this office, from where our 17 associates will be supporting our sales and marketing efforts,” said Jaime Jiménez, commercial manager for Wrigley Puerto Rico.
The Puerto Rico office reports to the company’s Latin American region and will manage all the sales, marketing and distribution efforts for the local market.
Although the company has had product presence in the local market for more than three decades, it becomes a legal entity locally in 2009.
“Puerto Rico is a strategic market for us in the Caribbean because we have an important customer base that we need to serve, and to whom we want to demonstrate our commitment of offering a wide variety of quality products and of supporting the local economy,” said Jiménez.
Headquartered in Chicago, Wrigley has 102 offices worldwide and more than 17,000 associates in 70 countries. In 2008, Wrigley became part of Mars Incorporated, which covers other business segments such as pet care, chocolate, food and beverage.