In-Brief

Yogen Früz opens chain’s 17th store in Toa Alta

The new Toa Alta store generates 15 jobs. The new Toa Alta store generates 15 jobs.

Frozen yogurt chain Yogen Früz is maintaining a steady growth pattern in Puerto Rico, where it recently opened its 17th store, at the Plaza Los Palacios mall in Toa Alta. The new retail outlet generates 15 jobs, company officials said.

“Yogen Früz has already become Puerto Rico’s favorite brand of frozen yogurt due to the exquisite taste of our product and its nutritional attributes. It’s a healthy product,” said Marcos Padilla, Toa Alta store owner.

“In addition, Yogen Früz gives you the opportunity to taste a variety of combinations and is sold for a fixed price, not by weight,” he said, referring to the strategy used by some of its local competitors.

Yogen Früz sells a variety of flavors, including natural yogurt, or “tart,” strawberry cheesecake, passion fruit, coconut, hazelnut and key lime pie. It also offers a choice of toppings, from fresh fruit to sweet temptations like chocolate, marshmallow, mochi, cheesecake bites, brownie bites and others.

The new store joins other locations in Caguas, Aguadilla, Dorado, Guaynabo, Mayagüez, Vega Alta, Hatillo, Humacao and San Juan that generate a combined 250 jobs. The Canadian franchise arrived to Puerto Rico in 2008 and plans to open more stores islandwide this year.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

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